Everyone’s an Influencer: Bring the Social Media Influencer Mindset into your Classroom

Do your students want to be influencers or YouTubers? While the influencer and YouTube lifestyle may look easy and glamorous, the truth is that it’s a lot of work, requiring real skills to create an engagement-ready end product. How do we capture that passion for creating and translate it into our curriculum?

At the same time, today’s businesses rely more than ever on social media to connect with their customers. So, how do we provide students the skills needed to become an online influencer, or more likely, a business’ social media manager?

No matter how old your students are, they have all been exposed to or inspired by, an influencer. This session will explore a set of online tools available to teachers that can get students thinking about and practicing the skills needed to be an effective influencer – no matter where their aspirations take them!