Brand Identity
Partnering with the LTC
Overview
Brand Guidelines
This brand guide is here to make collaboration easy. It helps ensure that when our logo and visual identity appear alongside yours, they consistently reflect who we are and what we stand for. By using these guidelines, you help us maintain a unified, professional, and trustworthy presence.
All sections of our brand guide are governed and protected by the LTC Terms and Conditions. Use of our logo is subject to approval by the LTC.
Logo
Logo and Combination Mark
The abstract shape and clean typography is both inviting and dynamic, reflecting our innovative spirit and commitment to providing flexible solutions.
Logomark refers to the graphical portion of the logo only. Combination Mark refers to the logomark and words used together. The wordmark should never be used without the logomark.
Color Contrast
Always place the logo on a background with enough contrast to keep it clear and legible. Use this interactive tool to find the right LTC logo variation for the background color. The light blue logo is preferred, unless it conflicts with the background in any way.
Logomark
Combination Mark
Sublogos
The new logo for ILTPP is a sublogo of the main LTC logomark. This sublogo should be used on all ILTPP materials, following the same spacing, size, and misuse guidelines outlined for the main logomark.
ILTPP Sublogo
Safe Zone and Size
Space around the logo must be, at a minimum, equal to the height of the “T”. Maintaining clear space around the logo ensures visibility and recognition.
The logo must be at least 30px wide when used digitally, and at least .5 inches wide in print. Be sure you can’t see pixels in the logo, it should appear to have crisp edges.
Cobranding
When displayed with other logos, maintain clear space equal to the height of two “T”s from our logo between ours and any other brand mark. This spacing preserves visual clarity and keeps our identity distinct.
Follow these same cobranding guidelines when using the ILTPP sublogo.
Color
Palette Tool
Our color palette reflects the LTC’s commitment to technology, trust, and innovation. Using these colors consistently helps everything we create feel connected and professional. Primary colors should be used most often.
Click on any of the swatches below to copy it to your clipboard.
Primary
HEX: #1b1642
CMYK: 98, 98, 40, 47
Dark Blue
HEX: #27aae1
CMYK: 75, 22, 3, 0
Light Blue
HEX: #e40054
CMYK: 20, 100, 67, 9
Pink
Secondary
HEX: #66b545
CMYK: 77, 35, 100, 25
Green
HEX: #8b1b82
CMYK: 54, 100, 11, 1
Purple